While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today’s media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Videos bring a clear understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.