Social Media

Corporations must keep abreast of the trends that motivate buyers. When social media came about, it changed the way people made decisions, communicated their needs and interacted with the world. The old rules that existed are obsolete. The new rules encompass social media. Social media is rapidly expanding. Consumers are looking at more than just websites; they are checking Facebook, Twitter, Blogs, Instagram, LinkedIn, any form of social networking that will contribute to the verifiability of a company. It is no longer the isolated opinion of one or two people; rather, it is the accumulation of hundreds or even thousands of comments, opinions and experiences with products and services. If a business has no social presence, then it can be assumed that the company has no environmental sustainability.