We are a visual culture. Images capture the imagination and help us understand context without needing to read the fine print. In this age of high mobile-device engagement, having good marketing photos is more important than ever before. The right styling and consistent imagery can help you not only convey quality, but also help you successfully tell your company story and create alignment across your brand. Furthermore, using images that compliment your existing will branding help establish a more unified design system: a consistent foundation for all visual communication across all collateral, whether it be one-sheets, brochures, digital materials, or trade show exhibits.