Developing, new or old businesses must know their target market. Knowing how to target the best market takes skill. This is vital to optimizing the business’ sales goal. Our approach provides a global perspective on all the various types of existing markets. By uncovering the target market, it allows a business to be positioned for success. We study the demands, wants and needs of the company’s product to put the marketing pieces together. Never be puzzled about who buys the products. To know the market is to have clear understanding of how to make informed business decisions. The truth is that simple fundamentals as these will either break or make a business.